The behaviour of those who use search engines on their phones differs from how they typically use search engines on their computers which has forced advertisers to change their techniques in order to attract attention from those who consistently use search engines while on the go. This is due to the fact that while it may be simple to find a product or location while on the go, finding streaming or video can be a bit more complicated and advertisers that want to corner this market have to alter the way they create their campaigns.